Visual identity creation

A consistent visual identity for your brand

Give your communication a clear direction with a personalized visual identity. SP Media designs your logo and your brand's graphic elements to harmonize your print and digital materials, according to the package chosen.

Basic Package — The foundations of your visual identity

• 1 professional logo concept.
• 2 revisions included.
• Definition of a primary color palette.
• Selection of the primary typography.
• Simple one-page usage guide.
• Logo files delivered: AI, PNG and JPG.

Standard Package — An identity applied to your materials

• 3 logo concepts proposed.
• Up to 3 revisions.
• Color palette and typography.
• Design of a double-sided business card.
• Design of letterhead.
• Design of an email signature.
• Mini brand style guide to guide the use of your identity.
• Delivery formats announced: AI, PSD, PNG, JPG and PDF, depending on the materials.

Premium Package — A complete brand universe

• Several logo concepts proposed.
• Unlimited revisions.
• Source files and exports: AI, PSD, PDF, PNG, JPG and SVG, depending on the materials.
• Complete brand style guide.
• Design of a professional business card.
• Stationery including letterhead, envelope and invoice template.
• Templates for social media.
• Realistic mockups to showcase your identity in context.
• Brand usage guide.
• Post-delivery support.

The quantities of concepts, templates and mockups in the Premium package, the details of the stationery, as well as the terms of the unlimited revisions and post-delivery support will be specified before starting.

Our approach

We gather your objectives, preferences and information about your business. We then develop the visual proposals provided for in your package, then refine the chosen direction before preparing the deliverables.

The logo concepts represent creative options from which to choose the direction to finalize; they do not correspond to several distinct brand identities.

Elements to provide

• Your brand name and slogan, if you have one.
• Presentation of your business and your audience.
• Objectives, values and visual preferences.
• Examples of appreciated styles.
• Existing logo and materials in case of a redesign.
• Contact details and information to be included in the stationery.
• Technical constraints of your printer, if available.

Practical information

This service concerns graphic design and file delivery. The printing of physical materials is not included.

The production time will be confirmed after validation of the brief. The creation of the brand name, trademark registration, full content writing and social media management are not included.

For the email signature in the Standard package, integration into your email system and the delivery of an HTML version are not announced as included. The invoice template in the Premium package is a graphic material, without accounting automation.