Ad account audit

Ad Account Audit

Identify the issues holding back your campaigns and the opportunities to improve your Google Ads or Meta Ads account. SP Media analyzes your setup, campaigns, and available data to provide recommendations tailored to your objectives.

Choose a written report, a video walkthrough, or a package that includes an action plan and a consultation.

Basic Package — One Account and a Written Checklist

Audit of one ad account of your choice: Google Ads or Meta Ads.

• Analysis of account structure, settings, and configurations.
• Review of campaigns, objectives, and ad groups or ad sets.
• Analysis of keywords, audiences, and targeting based on the platform.
• Review of ads and ad creatives.
• Review of conversion tracking and billing settings.
• Identification of technical errors, missing settings, and opportunities for improvement.
• Analysis of budgets, bids, and underperforming placements or keywords.
• Delivery of a written checklist with clear, actionable recommendations.

Standard Package — One Account and a Video Walkthrough

In-depth audit of one ad account of your choice: Google Ads or Meta Ads.

• Analysis of account setup and campaign structure.
• Review of ad groups or ad sets.
• Analysis of audiences, targeting, creatives, and formats.
• Review of the Pixel and events where applicable, as well as conversion tracking.
• Review of billing and security settings.
• Analysis of performance and best practices.
• Delivery of a video report explaining the findings, identified errors, and opportunities for improvement.
• Concrete recommendations, step-by-step explanations, and prioritization of actions based on your objectives.

Premium Package — Two Accounts and a Prioritized Action Plan

In-depth audit of 2 Meta Ads and/or Google Ads ad accounts.

• Analysis of campaign structure, targeting, and audiences.
• Review of ad creatives and formats.
• Review of conversion tracking, settings, and configuration.
• Analysis of budgets and bids.
• Review of security settings and observable ad compliance issues.
• Development of a prioritized action plan with ranked recommendations.
• Impact estimates, practical advice, and growth opportunities.
• Short- and long-term optimization recommendations.
• Personalized roadmap.
• 30-minute video consultation to present the findings and answer your questions.

What You Need to Provide

• The platform and account(s) to be analyzed.
• Authorized access allowing us to view configurations and performance.
• An overview of your business, offers, and objectives.
• The challenges you are facing and the questions you would like us to explore further.
• The data period to be reviewed, to be agreed upon during the briefing.
• The URL of your website or landing pages, where relevant.

For the Premium package, the consultation is scheduled by appointment.

What the Audit Includes

The service includes the analysis and deliverables described in the chosen package. Implementing the corrections, creating new campaigns, and managing them are not included.

The findings depend on the available history and the access provided. Impact estimates are provided as guidance, with no guarantee of sales, leads, or return on investment.