Marketing copywriting

Give your offers clear, compelling messages tailored to your audience. SP Media writes your ad copy, headlines and, depending on the package, marketing emails to highlight your benefits and encourage action. Each piece of content is adapted to your brand, your objectives and the platforms specified in your brief.

BASIC PACKAGE — 29 USD

The essentials for promoting your offer with short, targeted messages.

• 5 short ad copy options.
• Analysis of objectives, target audience and competition.
• Definition of the communication tone.
• Compelling hooks and benefit-oriented messages.
• Adaptation of copy to the platforms specified in the brief: Meta Ads, TikTok, Google Ads or others.
• Optimization of tone and style.
• Adjustments based on client feedback.
• Verification of key elements: offer and call to action.
• Delivery of ready-to-use copy.
• Additional adaptations available as an option, to be agreed separately.

STANDARD PACKAGE — 79 USD

A set of copy and headlines to vary your advertising messages.

• 15 ad copy options.
• 5 compelling headlines.
• Analysis of the brand, products or services and audience.
• Adaptation to objectives: sales, inquiries or brand awareness.
• Messages focused on benefits and encouraging action.
• Tone and style consistent with your brand.
• Adaptation to the platforms specified in the brief.
• Calls to action and suggestions for variations.
• Revisions possible based on feedback.
• Delivery organized in Word or Google Docs format, ready to use.

PREMIUM PACKAGE — 179 USD

A complete set of advertising content and emails to support your communication.

• 30 short, compelling ad copy options.
• 10 compelling headlines.
• 3 marketing emails or newsletters: 1 welcome or introductory email, 1 promotional or special offer email and 1 follow-up or retention email.
• Message variations based on objectives and audience.
• Copy adapted to the platforms specified in the brief: Facebook, Instagram, Google Ads, TikTok, LinkedIn or others.
• Clear calls to action.
• Headlines using different approaches: benefits, solutions, questions or figures provided by the client.
• Variations that can be used for A/B testing.
• Optimized email subject lines and structured content.
• Personalized style based on your brand and audience.

INFORMATION TO BE PROVIDED BY THE BUYER

• Overview of the company and its products or services.
• Communication objectives.
• Target audience and markets.
• Desired platforms and formats.
• Offer to promote, actual benefits and available proof points.
• Brand tone and examples of existing communication.
• Call to action and destination link.
• Desired language, to be confirmed in the brief.

SERVICE DETAILS

The prices correspond to the total for each package, with a single payment. The quantities indicated are the totals per package, not quantities per platform. The 5 Basic copy options include their hooks, without a separate set of headlines.

The service covers copywriting. The example visuals do not mean that the creation of images, videos or newsletter design is included. The launch or management of campaigns, advertising budget, email sending and automation setup are not included.

Message variations can be used to prepare A/B tests; their implementation and monitoring are not included in the described service. No quantified results, sales or conversions are guaranteed. This is a personalized service, without immediate automatic download.