Meta Ads Setup

Meta Ads Setup

Prepare the foundation for your Facebook and Instagram advertising with SP Media. We set up your Meta environment, your ad account and, depending on the package chosen, your tracking tools and product catalog.

Choose the package that suits your project to have an organized structure before launching your campaigns.

Basic Package — The foundation of your ad account

• Creation and setup of a Business Manager with basic organization.
• Creation and setup of an ad account.
• Connection of your existing Facebook page, if available.
• Connection of your existing Instagram account, if available.
• Assistance with adding your payment method.
• Setup of the time zone and currency according to your information.
• Setup of basic roles and access.

This package covers the preparation of your advertising environment. The installation of the Meta Pixel and the configuration of events are not included in the Basic package.

Standard Package — Event setup and tracking

All services in the Basic package, plus:

• Installation and setup of the Meta Pixel on your compatible website.
• Setup of 3 events: ViewContent, AddToCart, and Purchase.
• Testing of event triggering and reception.

This package is suitable for projects that wish to prepare tracking for content views, add-to-carts, and purchases. The setup requires a website that allows these actions and the appropriate technical access.

Premium Package — Setup with product catalog

All services in the Standard package, plus:

• Creation, connection, and setup of a product catalog using the information provided.
• Verification of conversion tracking.
• Technical testing and validation of the reception of the configured events.

This package combines account setup, the Meta Pixel, the 3 events, and the product catalog to prepare your e-commerce advertising environment.

What you need to provide

To perform the service, we will need:

• Your company information.
• Authorized access to your existing Meta assets.
• Your Facebook page and Instagram account, if available.
• The desired currency and time zone for the ad account.
• A valid payment method to enter into Meta.
• For the Standard and Premium packages: your website address and the access necessary to install the Pixel.
• For the Premium package: your product information and data source.

Access is granted via invitations and permissions on the platforms. No personal passwords should be shared.

Scope of the service

This is a one-time setup service. The creation, launch, and management of campaigns, ad creatives, and the advertising budget are not included.

The connection of Facebook and Instagram applies to existing accounts. The creation of social pages or profiles is not included.

The setup depends on the available access, website compatibility, and account eligibility with Meta. It does not guarantee ad approval, the absence of restrictions, or a commercial result.