Google Ads Management: Our Packages | SP Media

$149.00

Google Ads Management

Increase your visibility among people searching for your products or services. SP Media creates, launches, and manages your Google Ads campaigns with targeting tailored to your objectives, performance monitoring, and optimizations.

Choose your package based on the number of campaigns and the level of support you require.

Basic Package — One Search Campaign

Creation and launch of one campaign on the Google Search Network.
Keyword research tailored to your business.
Ad creation and ad component configuration.
Geographic and demographic targeting setup.
Conversion tracking setup, where available.
Performance and keyword monitoring.
Bid, ad, and targeting optimization.
Budget management within the approved limit.
Basic performance report with the main available metrics, an analysis of results, and recommendations.

Standard Package — Up to Three Campaigns and Conversion Tracking

Creation, launch, and management of up to 3 Google Ads campaigns.
Campaign selection based on your objectives: Search, Performance Max, Shopping if available, or Display if relevant, with tailored remarketing actions.
Conversion tracking setup using Google Tag.
Setup of relevant key actions: purchases, leads, calls, or forms, depending on your business and technical capabilities.
Tracking testing and validation.
Google Analytics integration, where available.
Keyword and audience monitoring.
Regular bid and performance optimization.
Report presenting campaign performance, the best-performing keywords and ads, and recommendations for next steps.

Premium Package — Up to Five Campaigns and Advanced Testing

Creation, launch, and management of up to 5 Google Ads campaigns.
Campaign selection based on your objectives: Search, Performance Max, Shopping if available, Display or video if relevant, with tailored remarketing actions.
A/B testing of ad headlines.
Testing of descriptions and calls to action.
Testing of keywords and their variations.
Testing of landing page messaging angles, depending on the available pages and variations.
Audience testing where relevant.
Analysis of results and continuous optimization during the management period.
Weekly report detailing the main metrics, tests conducted, optimizations, and recommendations for the following week.

A Scope Tailored to Your Project

The number of campaigns corresponds to the package total. Campaign types are selected based on your objectives, budget, available resources, and account eligibility.

Landing page testing does not automatically include the creation or development of new pages. The volume of ads, keywords, and variations is defined during the briefing.

Required Elements

A presentation of your company, products, or services.
Your objectives and the offers to promote.
The targeted geographic areas and languages.
The planned advertising budget.
Authorized access to your Google Ads account.
Your website address and landing pages.
The copy, images, videos, and branding elements available for the selected campaigns.
The technical access required for the conversion tracking included in your package.
For Shopping: the necessary access and product data, depending on your existing setup.

Budget and Duration

Management fees do not include advertising spend billed by Google. The advertising budget is defined and approved separately.

The management period covered by the package must be specified before placing the order. The frequency of reports does not constitute a subscription or automatic renewal.

Performance depends notably on your market, your offer, your website, and your budget. No number of clicks, leads, sales, or return on investment is guaranteed.