{"product_id":"audit-compte-publicitaire","title":"Ad account audit","description":"\u003ch2\u003eAd Account Audit\u003c\/h2\u003e\u003cp\u003eIdentify the issues holding back your campaigns and the opportunities to improve your Google Ads or Meta Ads account. SP Media analyzes your setup, campaigns, and available data to provide recommendations tailored to your objectives.\u003c\/p\u003e\u003cp\u003eChoose a written report, a video walkthrough, or a package that includes an action plan and a consultation.\u003c\/p\u003e\u003ch2\u003eBasic Package — One Account and a Written Checklist\u003c\/h2\u003e\u003cp\u003eAudit of one ad account of your choice: Google Ads or Meta Ads.\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003eAnalysis of account structure, settings, and configurations.\u003c\/li\u003e\n\n\u003cli\u003eReview of campaigns, objectives, and ad groups or ad sets.\u003c\/li\u003e\n\n\u003cli\u003eAnalysis of keywords, audiences, and targeting based on the platform.\u003c\/li\u003e\n\n\u003cli\u003eReview of ads and ad creatives.\u003c\/li\u003e\n\n\u003cli\u003eReview of conversion tracking and billing settings.\u003c\/li\u003e\n\n\u003cli\u003eIdentification of technical errors, missing settings, and opportunities for improvement.\u003c\/li\u003e\n\n\u003cli\u003eAnalysis of budgets, bids, and underperforming placements or keywords.\u003c\/li\u003e\n\n\u003cli\u003eDelivery of a written checklist with clear, actionable recommendations.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch2\u003eStandard Package — One Account and a Video Walkthrough\u003c\/h2\u003e\u003cp\u003eIn-depth audit of one ad account of your choice: Google Ads or Meta Ads.\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003eAnalysis of account setup and campaign structure.\u003c\/li\u003e\n\n\u003cli\u003eReview of ad groups or ad sets.\u003c\/li\u003e\n\n\u003cli\u003eAnalysis of audiences, targeting, creatives, and formats.\u003c\/li\u003e\n\n\u003cli\u003eReview of the Pixel and events where applicable, as well as conversion tracking.\u003c\/li\u003e\n\n\u003cli\u003eReview of billing and security settings.\u003c\/li\u003e\n\n\u003cli\u003eAnalysis of performance and best practices.\u003c\/li\u003e\n\n\u003cli\u003eDelivery of a video report explaining the findings, identified errors, and opportunities for improvement.\u003c\/li\u003e\n\n\u003cli\u003eConcrete recommendations, step-by-step explanations, and prioritization of actions based on your objectives.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch2\u003ePremium Package — Two Accounts and a Prioritized Action Plan\u003c\/h2\u003e\u003cp\u003eIn-depth audit of 2 Meta Ads and\/or Google Ads ad accounts.\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003eAnalysis of campaign structure, targeting, and audiences.\u003c\/li\u003e\n\n\u003cli\u003eReview of ad creatives and formats.\u003c\/li\u003e\n\n\u003cli\u003eReview of conversion tracking, settings, and configuration.\u003c\/li\u003e\n\n\u003cli\u003eAnalysis of budgets and bids.\u003c\/li\u003e\n\n\u003cli\u003eReview of security settings and observable ad compliance issues.\u003c\/li\u003e\n\n\u003cli\u003eDevelopment of a prioritized action plan with ranked recommendations.\u003c\/li\u003e\n\n\u003cli\u003eImpact estimates, practical advice, and growth opportunities.\u003c\/li\u003e\n\n\u003cli\u003eShort- and long-term optimization recommendations.\u003c\/li\u003e\n\n\u003cli\u003ePersonalized roadmap.\u003c\/li\u003e\n\n\u003cli\u003e30-minute video consultation to present the findings and answer your questions.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch2\u003eWhat You Need to Provide\u003c\/h2\u003e\u003cul\u003e\n\n\u003cli\u003eThe platform and account(s) to be analyzed.\u003c\/li\u003e\n\n\u003cli\u003eAuthorized access allowing us to view configurations and performance.\u003c\/li\u003e\n\n\u003cli\u003eAn overview of your business, offers, and objectives.\u003c\/li\u003e\n\n\u003cli\u003eThe challenges you are facing and the questions you would like us to explore further.\u003c\/li\u003e\n\n\u003cli\u003eThe data period to be reviewed, to be agreed upon during the briefing.\u003c\/li\u003e\n\n\u003cli\u003eThe URL of your website or landing pages, where relevant.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003cp\u003eFor the Premium package, the consultation is scheduled by appointment.\u003c\/p\u003e\u003ch2\u003eWhat the Audit Includes\u003c\/h2\u003e\u003cp\u003eThe service includes the analysis and deliverables described in the chosen package. Implementing the corrections, creating new campaigns, and managing them are not included.\u003c\/p\u003e\u003cp\u003eThe findings depend on the available history and the access provided. Impact estimates are provided as guidance, with no guarantee of sales, leads, or return on investment.\u003c\/p\u003e","brand":"SP Media","offers":[{"title":"Basic","offer_id":67934816436526,"sku":null,"price":49.0,"currency_code":"USD","in_stock":true},{"title":"Standard","offer_id":67934816469294,"sku":null,"price":49.0,"currency_code":"USD","in_stock":true},{"title":"Premium","offer_id":67934816502062,"sku":null,"price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/4171\/6014\/files\/SPMEDIAAdAccountAuditBasicInfographic.png?v=1793887341","url":"https:\/\/spmedia-marketing.com\/en\/products\/audit-compte-publicitaire","provider":"SP MEDIA ","version":"1.0","type":"link"}