{"title":"Digital advertising","description":"\u003cp\u003ePrepare and manage your advertising campaigns with SP Media: Meta Ads setup, Meta Ads and Google Ads campaign management, and ad account audit. Discover our services and choose the package that suits your needs.\u003c\/p\u003e","products":[{"product_id":"configuration-meta-ads","title":"Meta Ads Setup","description":"\u003ch2\u003eMeta Ads Setup\u003c\/h2\u003e\u003cp\u003ePrepare the foundation for your Facebook and Instagram advertising with SP Media. We set up your Meta environment, your ad account and, depending on the package chosen, your tracking tools and product catalog.\u003c\/p\u003e\u003cp\u003eChoose the package that suits your project to have an organized structure before launching your campaigns.\u003c\/p\u003e\u003ch2\u003eBasic Package — The foundation of your ad account\u003c\/h2\u003e\u003cul\u003e\n\n\u003cli\u003eCreation and setup of a Business Manager with basic organization.\u003c\/li\u003e\n\n\u003cli\u003eCreation and setup of an ad account.\u003c\/li\u003e\n\n\u003cli\u003eConnection of your existing Facebook page, if available.\u003c\/li\u003e\n\n\u003cli\u003eConnection of your existing Instagram account, if available.\u003c\/li\u003e\n\n\u003cli\u003eAssistance with adding your payment method.\u003c\/li\u003e\n\n\u003cli\u003eSetup of the time zone and currency according to your information.\u003c\/li\u003e\n\n\u003cli\u003eSetup of basic roles and access.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003cp\u003eThis package covers the preparation of your advertising environment. The installation of the Meta Pixel and the configuration of events are not included in the Basic package.\u003c\/p\u003e\u003ch2\u003eStandard Package — Event setup and tracking\u003c\/h2\u003e\u003cp\u003eAll services in the Basic package, plus:\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003eInstallation and setup of the Meta Pixel on your compatible website.\u003c\/li\u003e\n\n\u003cli\u003eSetup of 3 events: ViewContent, AddToCart, and Purchase.\u003c\/li\u003e\n\n\u003cli\u003eTesting of event triggering and reception.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003cp\u003eThis package is suitable for projects that wish to prepare tracking for content views, add-to-carts, and purchases. The setup requires a website that allows these actions and the appropriate technical access.\u003c\/p\u003e\u003ch2\u003ePremium Package — Setup with product catalog\u003c\/h2\u003e\u003cp\u003eAll services in the Standard package, plus:\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003eCreation, connection, and setup of a product catalog using the information provided.\u003c\/li\u003e\n\n\u003cli\u003eVerification of conversion tracking.\u003c\/li\u003e\n\n\u003cli\u003eTechnical testing and validation of the reception of the configured events.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003cp\u003eThis package combines account setup, the Meta Pixel, the 3 events, and the product catalog to prepare your e-commerce advertising environment.\u003c\/p\u003e\u003ch2\u003eWhat you need to provide\u003c\/h2\u003e\u003cp\u003eTo perform the service, we will need:\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003eYour company information.\u003c\/li\u003e\n\n\u003cli\u003eAuthorized access to your existing Meta assets.\u003c\/li\u003e\n\n\u003cli\u003eYour Facebook page and Instagram account, if available.\u003c\/li\u003e\n\n\u003cli\u003eThe desired currency and time zone for the ad account.\u003c\/li\u003e\n\n\u003cli\u003eA valid payment method to enter into Meta.\u003c\/li\u003e\n\n\u003cli\u003eFor the Standard and Premium packages: your website address and the access necessary to install the Pixel.\u003c\/li\u003e\n\n\u003cli\u003eFor the Premium package: your product information and data source.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003cp\u003eAccess is granted via invitations and permissions on the platforms. No personal passwords should be shared.\u003c\/p\u003e\u003ch2\u003eScope of the service\u003c\/h2\u003e\u003cp\u003eThis is a one-time setup service. The creation, launch, and management of campaigns, ad creatives, and the advertising budget are not included.\u003c\/p\u003e\u003cp\u003eThe connection of Facebook and Instagram applies to existing accounts. The creation of social pages or profiles is not included.\u003c\/p\u003e\u003cp\u003eThe setup depends on the available access, website compatibility, and account eligibility with Meta. It does not guarantee ad approval, the absence of restrictions, or a commercial result.\u003c\/p\u003e","brand":"SP Media","offers":[{"title":"Basic","offer_id":67934672683310,"sku":null,"price":49.0,"currency_code":"USD","in_stock":true},{"title":"Standard","offer_id":67934672716078,"sku":null,"price":49.0,"currency_code":"USD","in_stock":true},{"title":"Premium","offer_id":67934672748846,"sku":null,"price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/4171\/6014\/files\/MetaAdsAccountSetupInfographic.png?v=1793885580"},{"product_id":"gestion-campagnes-meta-ads","title":"Meta Ads campaign management","description":"\u003ch2\u003eMeta Ads Campaign Management\u003c\/h2\u003e\u003cp\u003eEntrust the creation and management of your Facebook and Instagram campaigns to SP Media. We tailor campaigns to your objectives, refine targeting, and monitor performance to guide optimizations.\u003c\/p\u003e\u003cp\u003eDepending on the package chosen, you will receive management of one to five campaigns, ad testing, and reports to understand the results and next steps.\u003c\/p\u003e\u003ch2\u003eBasic Package — One Targeted Campaign\u003c\/h2\u003e\u003cul\u003e\n\n\u003cli\u003eCreation, setup, and management of one Meta Ads campaign.\u003c\/li\u003e\n\n\u003cli\u003eSelection of the advertising objective based on your project.\u003c\/li\u003e\n\n\u003cli\u003eCreation of the visuals and ad copy required for the campaign, within the scope defined in the brief.\u003c\/li\u003e\n\n\u003cli\u003eCreation, testing, and optimization of a targeted audience.\u003c\/li\u003e\n\n\u003cli\u003ePerformance monitoring and optimization.\u003c\/li\u003e\n\n\u003cli\u003eMonthly report presenting available metrics, strengths, areas for improvement, and recommendations for the future.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch2\u003eStandard Package — Up to Three Campaigns\u003c\/h2\u003e\u003cul\u003e\n\n\u003cli\u003eCreation, launch, and management of up to 3 Meta Ads campaigns.\u003c\/li\u003e\n\n\u003cli\u003eDefinition of targeted audiences based on your objectives.\u003c\/li\u003e\n\n\u003cli\u003eCreation of visuals and ad copy within the agreed scope.\u003c\/li\u003e\n\n\u003cli\u003eWeekly campaign optimization.\u003c\/li\u003e\n\n\u003cli\u003ePerformance analysis and audience optimization.\u003c\/li\u003e\n\n\u003cli\u003eAdjustment of budget allocation within the approved total.\u003c\/li\u003e\n\n\u003cli\u003eVisual and copy testing.\u003c\/li\u003e\n\n\u003cli\u003ePlacement improvements and strategic recommendations.\u003c\/li\u003e\n\n\u003cli\u003ePerformance report including available metrics, strengths, areas for improvement, and recommendations.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch2\u003ePremium Package — Up to Five Campaigns and Variant Testing\u003c\/h2\u003e\u003cul\u003e\n\n\u003cli\u003eCreation, setup, and management of up to 5 Meta Ads campaigns.\u003c\/li\u003e\n\n\u003cli\u003eAudience setup based on your objectives.\u003c\/li\u003e\n\n\u003cli\u003eTracking and conversion setup, depending on your website's needs and compatibility.\u003c\/li\u003e\n\n\u003cli\u003eCreation of multiple ad variants.\u003c\/li\u003e\n\n\u003cli\u003eA\/B and creative testing of images, videos, or copy, depending on the agreed elements and scope.\u003c\/li\u003e\n\n\u003cli\u003ePerformance analysis and continuous ad optimization during the management period.\u003c\/li\u003e\n\n\u003cli\u003eClear and detailed weekly reporting.\u003c\/li\u003e\n\n\u003cli\u003eStrategic recommendations, optimization advice, and proposed actions based on observed results.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch2\u003eCampaigns Tailored to Your Objective\u003c\/h2\u003e\u003cp\u003eCampaigns can meet awareness, traffic, engagement, lead generation, or sales objectives, depending on your business and your account's capabilities.\u003c\/p\u003e\u003cp\u003eThe number of campaigns indicated corresponds to the package total, not the number per platform. The volume of visuals, copy, videos, and variants is specified in the brief.\u003c\/p\u003e\u003ch2\u003eRequired Elements\u003c\/h2\u003e\u003cul\u003e\n\n\u003cli\u003eAn overview of your company, products, or services.\u003c\/li\u003e\n\n\u003cli\u003eYour advertising objectives and offers.\u003c\/li\u003e\n\n\u003cli\u003eThe markets, geographic areas, and audiences you are targeting.\u003c\/li\u003e\n\n\u003cli\u003eThe advertising budget you wish to allocate to ad spend.\u003c\/li\u003e\n\n\u003cli\u003eAuthorized access to your ad account and your Facebook and Instagram pages.\u003c\/li\u003e\n\n\u003cli\u003eYour website or landing page, if necessary.\u003c\/li\u003e\n\n\u003cli\u003eYour logo, visual identity, and available content.\u003c\/li\u003e\n\n\u003cli\u003eFor conversion tracking: the necessary technical access depending on the agreed scope.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch2\u003eBudget and Duration\u003c\/h2\u003e\u003cp\u003eManagement fees do not include advertising expenses billed by Meta. The ad spend budget is defined and approved separately.\u003c\/p\u003e\u003cp\u003eThe management duration covered by the package must be specified before ordering. The frequency of reports and optimizations does not constitute an automatic renewal.\u003c\/p\u003e\u003cp\u003eResults depend notably on your offer, market, budget, and the content distributed. No volume of sales, leads, or return on investment is guaranteed.\u003c\/p\u003e","brand":"SP Media","offers":[{"title":"Basic","offer_id":67934688936238,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true},{"title":"Standard","offer_id":67934688969006,"sku":null,"price":299.0,"currency_code":"USD","in_stock":true},{"title":"Premium","offer_id":67934689001774,"sku":null,"price":499.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/4171\/6014\/files\/SPMEDIA_Meta_Ads_Campaign_Management_Standard_International.png?v=1793886017"},{"product_id":"gestion-google-ads","title":"Google Ads Management","description":"\u003ch2\u003eGoogle Ads Management\u003c\/h2\u003e\u003cp\u003eIncrease your visibility among people searching for your products or services. SP Media creates, launches, and manages your Google Ads campaigns with targeting tailored to your objectives, performance monitoring, and optimizations.\u003c\/p\u003e\u003cp\u003eChoose your package based on the number of campaigns and the level of support you require.\u003c\/p\u003e\u003ch2\u003eBasic Package — One Search Campaign\u003c\/h2\u003e\u003cul\u003e\n\n\u003cli\u003eCreation and launch of one campaign on the Google Search Network.\u003c\/li\u003e\n\n\u003cli\u003eKeyword research tailored to your business.\u003c\/li\u003e\n\n\u003cli\u003eAd creation and ad component configuration.\u003c\/li\u003e\n\n\u003cli\u003eGeographic and demographic targeting setup.\u003c\/li\u003e\n\n\u003cli\u003eConversion tracking setup, where available.\u003c\/li\u003e\n\n\u003cli\u003ePerformance and keyword monitoring.\u003c\/li\u003e\n\n\u003cli\u003eBid, ad, and targeting optimization.\u003c\/li\u003e\n\n\u003cli\u003eBudget management within the approved limit.\u003c\/li\u003e\n\n\u003cli\u003eBasic performance report with the main available metrics, an analysis of results, and recommendations.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch2\u003eStandard Package — Up to Three Campaigns and Conversion Tracking\u003c\/h2\u003e\u003cul\u003e\n\n\u003cli\u003eCreation, launch, and management of up to 3 Google Ads campaigns.\u003c\/li\u003e\n\n\u003cli\u003eCampaign selection based on your objectives: Search, Performance Max, Shopping if available, or Display if relevant, with tailored remarketing actions.\u003c\/li\u003e\n\n\u003cli\u003eConversion tracking setup using Google Tag.\u003c\/li\u003e\n\n\u003cli\u003eSetup of relevant key actions: purchases, leads, calls, or forms, depending on your business and technical capabilities.\u003c\/li\u003e\n\n\u003cli\u003eTracking testing and validation.\u003c\/li\u003e\n\n\u003cli\u003eGoogle Analytics integration, where available.\u003c\/li\u003e\n\n\u003cli\u003eKeyword and audience monitoring.\u003c\/li\u003e\n\n\u003cli\u003eRegular bid and performance optimization.\u003c\/li\u003e\n\n\u003cli\u003eReport presenting campaign performance, the best-performing keywords and ads, and recommendations for next steps.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch2\u003ePremium Package — Up to Five Campaigns and Advanced Testing\u003c\/h2\u003e\u003cul\u003e\n\n\u003cli\u003eCreation, launch, and management of up to 5 Google Ads campaigns.\u003c\/li\u003e\n\n\u003cli\u003eCampaign selection based on your objectives: Search, Performance Max, Shopping if available, Display or video if relevant, with tailored remarketing actions.\u003c\/li\u003e\n\n\u003cli\u003eA\/B testing of ad headlines.\u003c\/li\u003e\n\n\u003cli\u003eTesting of descriptions and calls to action.\u003c\/li\u003e\n\n\u003cli\u003eTesting of keywords and their variations.\u003c\/li\u003e\n\n\u003cli\u003eTesting of landing page messaging angles, depending on the available pages and variations.\u003c\/li\u003e\n\n\u003cli\u003eAudience testing where relevant.\u003c\/li\u003e\n\n\u003cli\u003eAnalysis of results and continuous optimization during the management period.\u003c\/li\u003e\n\n\u003cli\u003eWeekly report detailing the main metrics, tests conducted, optimizations, and recommendations for the following week.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch2\u003eA Scope Tailored to Your Project\u003c\/h2\u003e\u003cp\u003eThe number of campaigns corresponds to the package total. Campaign types are selected based on your objectives, budget, available resources, and account eligibility.\u003c\/p\u003e\u003cp\u003eLanding page testing does not automatically include the creation or development of new pages. The volume of ads, keywords, and variations is defined during the briefing.\u003c\/p\u003e\u003ch2\u003eRequired Elements\u003c\/h2\u003e\u003cul\u003e\n\n\u003cli\u003eA presentation of your company, products, or services.\u003c\/li\u003e\n\n\u003cli\u003eYour objectives and the offers to promote.\u003c\/li\u003e\n\n\u003cli\u003eThe targeted geographic areas and languages.\u003c\/li\u003e\n\n\u003cli\u003eThe planned advertising budget.\u003c\/li\u003e\n\n\u003cli\u003eAuthorized access to your Google Ads account.\u003c\/li\u003e\n\n\u003cli\u003eYour website address and landing pages.\u003c\/li\u003e\n\n\u003cli\u003eThe copy, images, videos, and branding elements available for the selected campaigns.\u003c\/li\u003e\n\n\u003cli\u003eThe technical access required for the conversion tracking included in your package.\u003c\/li\u003e\n\n\u003cli\u003eFor Shopping: the necessary access and product data, depending on your existing setup.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch2\u003eBudget and Duration\u003c\/h2\u003e\u003cp\u003eManagement fees do not include advertising spend billed by Google. The advertising budget is defined and approved separately.\u003c\/p\u003e\u003cp\u003eThe management period covered by the package must be specified before placing the order. The frequency of reports does not constitute a subscription or automatic renewal.\u003c\/p\u003e\u003cp\u003ePerformance depends notably on your market, your offer, your website, and your budget. No number of clicks, leads, sales, or return on investment is guaranteed.\u003c\/p\u003e","brand":"SP Media","offers":[{"title":"Basic","offer_id":67934696472878,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true},{"title":"Standard","offer_id":67934696505646,"sku":null,"price":299.0,"currency_code":"USD","in_stock":true},{"title":"Premium","offer_id":67934696538414,"sku":null,"price":499.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/4171\/6014\/files\/GoogleAdsManagementBasicInfographic.png?v=1793886826"},{"product_id":"audit-compte-publicitaire","title":"Ad account audit","description":"\u003ch2\u003eAd Account Audit\u003c\/h2\u003e\u003cp\u003eIdentify the issues holding back your campaigns and the opportunities to improve your Google Ads or Meta Ads account. SP Media analyzes your setup, campaigns, and available data to provide recommendations tailored to your objectives.\u003c\/p\u003e\u003cp\u003eChoose a written report, a video walkthrough, or a package that includes an action plan and a consultation.\u003c\/p\u003e\u003ch2\u003eBasic Package — One Account and a Written Checklist\u003c\/h2\u003e\u003cp\u003eAudit of one ad account of your choice: Google Ads or Meta Ads.\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003eAnalysis of account structure, settings, and configurations.\u003c\/li\u003e\n\n\u003cli\u003eReview of campaigns, objectives, and ad groups or ad sets.\u003c\/li\u003e\n\n\u003cli\u003eAnalysis of keywords, audiences, and targeting based on the platform.\u003c\/li\u003e\n\n\u003cli\u003eReview of ads and ad creatives.\u003c\/li\u003e\n\n\u003cli\u003eReview of conversion tracking and billing settings.\u003c\/li\u003e\n\n\u003cli\u003eIdentification of technical errors, missing settings, and opportunities for improvement.\u003c\/li\u003e\n\n\u003cli\u003eAnalysis of budgets, bids, and underperforming placements or keywords.\u003c\/li\u003e\n\n\u003cli\u003eDelivery of a written checklist with clear, actionable recommendations.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch2\u003eStandard Package — One Account and a Video Walkthrough\u003c\/h2\u003e\u003cp\u003eIn-depth audit of one ad account of your choice: Google Ads or Meta Ads.\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003eAnalysis of account setup and campaign structure.\u003c\/li\u003e\n\n\u003cli\u003eReview of ad groups or ad sets.\u003c\/li\u003e\n\n\u003cli\u003eAnalysis of audiences, targeting, creatives, and formats.\u003c\/li\u003e\n\n\u003cli\u003eReview of the Pixel and events where applicable, as well as conversion tracking.\u003c\/li\u003e\n\n\u003cli\u003eReview of billing and security settings.\u003c\/li\u003e\n\n\u003cli\u003eAnalysis of performance and best practices.\u003c\/li\u003e\n\n\u003cli\u003eDelivery of a video report explaining the findings, identified errors, and opportunities for improvement.\u003c\/li\u003e\n\n\u003cli\u003eConcrete recommendations, step-by-step explanations, and prioritization of actions based on your objectives.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch2\u003ePremium Package — Two Accounts and a Prioritized Action Plan\u003c\/h2\u003e\u003cp\u003eIn-depth audit of 2 Meta Ads and\/or Google Ads ad accounts.\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003eAnalysis of campaign structure, targeting, and audiences.\u003c\/li\u003e\n\n\u003cli\u003eReview of ad creatives and formats.\u003c\/li\u003e\n\n\u003cli\u003eReview of conversion tracking, settings, and configuration.\u003c\/li\u003e\n\n\u003cli\u003eAnalysis of budgets and bids.\u003c\/li\u003e\n\n\u003cli\u003eReview of security settings and observable ad compliance issues.\u003c\/li\u003e\n\n\u003cli\u003eDevelopment of a prioritized action plan with ranked recommendations.\u003c\/li\u003e\n\n\u003cli\u003eImpact estimates, practical advice, and growth opportunities.\u003c\/li\u003e\n\n\u003cli\u003eShort- and long-term optimization recommendations.\u003c\/li\u003e\n\n\u003cli\u003ePersonalized roadmap.\u003c\/li\u003e\n\n\u003cli\u003e30-minute video consultation to present the findings and answer your questions.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch2\u003eWhat You Need to Provide\u003c\/h2\u003e\u003cul\u003e\n\n\u003cli\u003eThe platform and account(s) to be analyzed.\u003c\/li\u003e\n\n\u003cli\u003eAuthorized access allowing us to view configurations and performance.\u003c\/li\u003e\n\n\u003cli\u003eAn overview of your business, offers, and objectives.\u003c\/li\u003e\n\n\u003cli\u003eThe challenges you are facing and the questions you would like us to explore further.\u003c\/li\u003e\n\n\u003cli\u003eThe data period to be reviewed, to be agreed upon during the briefing.\u003c\/li\u003e\n\n\u003cli\u003eThe URL of your website or landing pages, where relevant.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003cp\u003eFor the Premium package, the consultation is scheduled by appointment.\u003c\/p\u003e\u003ch2\u003eWhat the Audit Includes\u003c\/h2\u003e\u003cp\u003eThe service includes the analysis and deliverables described in the chosen package. Implementing the corrections, creating new campaigns, and managing them are not included.\u003c\/p\u003e\u003cp\u003eThe findings depend on the available history and the access provided. Impact estimates are provided as guidance, with no guarantee of sales, leads, or return on investment.\u003c\/p\u003e","brand":"SP Media","offers":[{"title":"Basic","offer_id":67934816436526,"sku":null,"price":49.0,"currency_code":"USD","in_stock":true},{"title":"Standard","offer_id":67934816469294,"sku":null,"price":49.0,"currency_code":"USD","in_stock":true},{"title":"Premium","offer_id":67934816502062,"sku":null,"price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/4171\/6014\/files\/SPMEDIAAdAccountAuditBasicInfographic.png?v=1793887341"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/4171\/6014\/collections\/Meta_Ads_Account_Setup_Infographic.png?v=1793885411","url":"https:\/\/spmedia-marketing.com\/en\/collections\/publicite-digitale.oembed","provider":"SP MEDIA ","version":"1.0","type":"link"}